original publish date: 20th November, 2011
decades on …
Commentary coming soon.
transcript
FTE #1: My idea would transform the way we do business, but I can't find anybody who'll take it seriously.
FTE #2: Maybe that's because it's impossible to conceive a way we could ever deliver on your idea, given where we are now.
FTE #1: That doesn't make my idea any less brilliant.
FTE #2: Actually, it does.
Caption: Context. The strategist's Achilles' heel.