original publish date: 20th November, 2011
decades on …
Commentary coming soon.
transcript
FTE #1: Onett.Con my idea would transform the way we do business bot I can't find anybody who'll take it seriously.
FTE #2: Maybe that's because it's impossible to conceive a way we could ever deliver on your idea, given where we are now, that doesn't make my idea any less brilliant.
FTE #1: Actually, it does, context
Caption: Context. The strategists Achilles’ heel.