ROI has an R in it

original publish date: 12th June, 2010

decades on …

He should have played the under-resourced card and positioned the tool investment as a mitigation.

Rookie. Nobody buys the productivity line.

transcript

FTE 1: “I’ve prepared a business case for a tool that would increase my team’s productivity by 15%.”

FTE 2: “Does that mean you need less people?”

FTE 1: “No, but the people I have can now take a lunch break.”

FTE 2: “Then why don’t you get them to buy it”

Caption: Business cases need business benefits.

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