original publish date: 29th May, 2011
decades on …
Commentary coming soon.
transcript
FTE #2: Step 3. Create a clear vision, expressed simply.
FTE #1: I don't know why you think they won't get what we're trying to do, it's all there in the vision statement
FTE #3: Statements" don't have chapters
Caption: If you can't tweet it, it's too long