original publish date: 21st May, 2012
decades on …
Commentary coming soon.
transcript
Presenter: When dealing with large corporations, by engineering your product or service to this price point, you are much less likely to come under scrutiny when they go looking for cost savings.
On-screen chart: $millions seen as significant targets for renegotiation. Invisibility Zone: $100,000-$250,000. $thousands seen as significant targets for consolidation.
Caption: For some reason, nobody can see you in the middle of the road.