original publish date: 14th March, 2012
decades on …
Commentary coming soon.
transcript
FTE #1: Why would you have a social media policy that explicitly allows staff to say whatever they like about your company?
FTE #2: Simple. It simultaneously helps us identify disgruntled employees and discourages competitors with more rigid policies from poaching them before we can address the issues.
FTE #1: Aren't you worried about some psycho taking things too far?
FTE #2: Not really. How many friends is someone like that likely to have?
Caption: Social media can help with both engagement and retention … if you're brave enough.