original publish date: 29th June, 2011
decades on …
Commentary coming soon.
transcript
FTE #1: I've developed a report filled with great new measures for your group.
FTE #2: Tell me, for these new measures, if the results halved or doubled would I have to do anything?
FTE #1: No, they're dust for your information.
FTE #2: They're not for me at all
Caption: If you don't have to act, why the hell do you measure?