original publish date: 12th May, 2011
decades on …
Commentary coming soon.
transcript
On-screen text: Step 1. Establish a sense of urgency.
FTE #1: This change would make a real difference to our business.
FTE #2: I'm not sold on the idea.
FTE #1: Without it, we'll likely downsize your team.
FTE #2: I think your idea has real merit.
Caption: Make it personal … and possibly painful.