original publish date: 17th September, 2010
decades on …
Commentary coming soon.
transcript
FTE #1: ) Was thinking, what if we used recycled cardboard instead of plastic packaging?
FTE #2: Packaging isn't your problem. The whole product construct is wrong.
FTE #1: ) Think I'll go with cardboard.
FTE #2: I'm glad I could help.
Caption: People bounce ideas for validation, not help.