original publish date: 12th September, 2010
decades on …
Commentary coming soon.
transcript
FTE #1: It's all about self-packaging now, not self-improvement. Tell me, how would you describe your personal brand?
FTE #2: That's simple. I'm the guy whose output is valued enough for his idiosyncrasies to be tolerated.
FTE #1: I'm not sure honesty is the best approach in these situations.
Caption: Personal branding. It's like lying on your résumé in real life.