original publish date: 22nd June, 2010
decades on …
Commentary coming soon.
transcript
FTE #1: 2010 START RICHIE Business Case A Business Case B "NOTICE THE million estimate million estimate RELUCTANCE TO ROI: 5.0 Yrs ROI: 2.5 Yrs.
FTE #2: Write off funds already spent.
FTE #1: ROI: 4.2 Y ROI: 5.0 Yrs.
FTE #2: And all we had 10 do was sacrifice a couple of promoter managers.
Caption: Accurate forecasting. Less helpful than you would think.