original publish date: 9th March, 2010
decades on …
In 2010, we were getting the first sniff of industrial-grade personal profiling as we diligently loaded our Dear Diaries into Facebook.
Now, of course, profiling is old school. Inference is the New Black.
Dark and uncomfortably intimate times ahead.
transcript
Sales #1: As our most valued customer, please accept this gift.
FTE #1: Thank you. What is it?
Sales #1:It’s a signed first edition of the book your mother used to read to you as a child. It even smells of her favourite scent.
Caption: There’s a point where customer profiling becomes creepy.