title: How could they?
scene: two men talking.
Senior Manager: “We’re not getting on Twitter. I will not create a public forum for customer grievances."
Manager: “The grievances are public whether we participate or not."
Senior Manager: “Is there no way to stop them?"
Manager: “we could provide better service."
Senior Manager: “You’re no help. I’m going to legal."
Caption: Customers are talking to each other.
The end of the world is nigh.