title: You won't be cool if you don't.
scene: two men talking.
Manager: “marketing found this guy who’s slandering us online and they’re worried about it affecting the weekend’s product launch. What should we do?"
Tech: “We’ve spent $2 million dollars in advertising and his blog only has 24 subscribers. I think we’ll be ok."
Caption: Social Media is like High School. You only need the popular kids to like you.